The latest Tipperary news, sport and business from TipperaryLive.ie The latest Tipperary news,sport and business from TipperaryLive.ie Keep up to date with the latest news in Tipperary as it happens with TipperaryLive.ie The Nike spokeswoman did not respond by press time regarding whether the Watertown store is larger than the average Nike outlet store.Keep up to date with Tipperary news, business and sport with TipperaryLive.ie The Watertown store is an example of the Nike Unite concept. Consumers can return or pick up digital orders. Shoppers will have digital and self-serve options through Nike’s app and digitally enabled service bars. On Saturday, Nike will unveil Nike Unite Watertown, a 16,000-square-foot outlet store that will feature an in-store community wall highlighting local partnerships and design accents reflective of the community, including hometown athletes and local landmarks. Nike’s store concepts include its House of Innovation locations in Shanghai, New York and Paris, where the latest product innovations, athlete storytelling and design are showcased. The retail expansion can already be seen in New York Los Angeles, and Austin, Tex. She also did not address how much of the digital-focused approach is driven by data collection for production, merchandising and targeted marketing.īoston is not the first metropolis to offer Nike’s specialized stores. was a factor in accelerating the smaller-format stores with a digital approach, but did not respond at press time. The Nike spokeswoman acknowledged questions regarding whether the ongoing labor shortage in the U.S. Engagement data, behavioral data and attitudinal data are all in the mix, as is increasingly the case with many global brands. Shoppers can use Swoosh Text to connect with a Chestnut Hill employee to check on inventory, request product advice for their sport of choice or lifestyle or find out about the latest releases and services. Scores of companies are on the hunt for data collection and interpersonal connections with consumers and Nike is no exception. In another dash of branding, the company stocked the machine with enamel pins featuring the store logo that were being distributed on a first-come, first-serve basis for the grand opening. There is also free store pickup for eligible orders.Ĭhestnut Hill shoppers can also use the Unlock Box, a digital vending machine where members can use their passes in the Nike app to redeem free products and gifts. Shoppers can also take advantage of the brand’s buy online, pick up in store and curbside experiences to speed up things for purchases made online or via the company’s app. Those who want special attention perusing the yoga, bras, leggings and other merchandise can arrange for a bra fitting or styling session. The 5,300-square-foot store has an assortment of apparel and footwear that has been selected based on what is popular with women in the neighborhood. Geared toward women, the store offers services through the Nike app to encourage online or in-store shopping. Both companies employ hundreds in the area, are big on supporting local sporting events and communities and have large home offices. It is also home to Nike’s rival Reebok and New Balance. Known for its die-hard sports fans and numerous colleges and universities, Boston is prime territory for athletic companies. The Nike app, the Snkrs app, the Nike Run Club and the Nike Training Club are other vehicles the sneaker giant is using to connect with local shoppers and athletes. With the Chestnut Hill and Watertown stores, Nike has five mono-brand stores in the Boston area. The company, for example, closed two of its three outlet stores in New Hampshire in the past six months.Īt press time, she did not respond to a query asking which other cities Nike is planning to open similar stores in. The plan involves creating more personal and localized consumer touch points to better serve consumers, according to the company.Ī company spokeswoman was unable to respond by deadline Thursday to offer the current total store count in the U.S., the breakdown between of full-priced stores and outlets, or the number of stores that Nike closed in 2020. The strategy is in line with what Nike president and chief executive officer John Donahoe announced in June of last year: the rollout of 150 to 200 small-format digital-centric stores in North America and Europe, the Middle East and Africa over the next several years. With two new Boston area locations - a small-format door in Chestnut Hill and a soon-to-open outlet store in Watertown - the sneaker giant is ramping up digital-driven experiences, novel devices and a range of services and products, including some specifically localized.
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